Search engine optimization (SEO) is the process of affecting the visibility of a website or web page in organic or natural search results. Natural results are those that are not sponsored or unpaid and are the most desirable for websites. Over 70 percent of search engine users do not click on paid results. Improving ranking in search results is the goal of SEO. Here are some ways SEO reseller programs will help your website or online business can improve web visibility and thereby increase web traffic.

1. Article Publishing

SEO resellers are companies that partner with sites to increase their visibility. The most popular way to accomplish that is by online article and blog entry publishing. SEO resellers post articles to open sites containing keywords provided by the business that match search engine queries related to the business.

2. Social Media Marketing

Having a solid presence on social media sites is an excellent way to build web exposure. As of May, 2013 there were over 1.11 billion users on Facebook alone. Creating a business page on these sites and communicating with followers is a great way to expand visibility. Each person you contact has the potential to reach millions of other users. Having a positive standing with social media users is a great way to boost public opinion and interest.

3. Private Label SEO

Private label or white label seo can be thought of as similar to what department stores do with their own white labeled products. Private labeling is the process of one company, the producer, creating a product or service that other companies, the marketers, rebrand as their own and sell. Private label SEO consists of a site partnering with a reseller to continue producing their services but allow that reseller to market and sell the service. It is a great option for a small business that wants to focus on production but is having struggles with advertising, promotion or general web visibility. Read more here.