As a business owner, you are keenly aware that you need to keep your website at the top of the rankings of search engines to see more website traffic. You probably are actively involved with some sort of search engine optimization; however you may be overlooking an important factor. Business social media marketing is a very important facet of your overall digital marketing plan.

Unless you have been living under a rock for the past few years, you have seen the increase in social media. At least 65 percent of adult users of the Internet say that they are members of at least one social networking site. And, 43 percent of all online consumers are social media fans or followers. With numbers like that, it is hard not to recognize the need for business social media marketing.

Other numbers that can affect business social media marketing also involve general enterprise SEO. Most people understand that a large number, 42 percent in fact, of people using search engines click on the top link. They also prefer organic links to paid listings. Forty one percent of B2CB marketers say SEO is the biggest impact on lead generation. And, more than half, about 57 percent of B2B marketers indicate that SEO makes a huge impact on lead generation.

Business social media marketing processes will make sure that your SEO efforts extend to social media platforms. You will see how having an active social media presence and social SEO can help you gain customers through regular communication. A business social media marketing agency can help you create your page so that it includes photos, your correct address, and other important information.

Business social media marketing will also have you interacting with visitors, rather than just placing information. Conversations will become part of your business social media marketing. You will be able to talk to your clients and customers, as well as letting them know about any sales or specials your company may be offering.

Business social media marketing will be used as part of your overall market plan that should also include email campaigns and blogs. When all the parts are put together, you should be seeing the effects of your efforts very soon.
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